Promoting French businesses and France's attractiveness Promoting France’s economic interests is one of the main responsibilities of Business France and the Ministry for Europe and Foreign Affairs, both within France and in the network. The French Government’s Trade Policy The Government supports a balanced trade policy which ensures the access of French businesses to foreign markets but preserves collective... Supporting French businesses abroad Since the launch of the “France Relance” economic recovery plan on September 3 2020, support for exports has been a priority for national... Attracting foreign investment Attractiveness is key to bringing new companies and international talents to France, in order to develop industrial and R&D sites and create jobs... Promoting French expertise in sport Over the last decade, France has developed a genuine sports diplomacy that is now seen as a foreign policy tool in its own right. Destination France: The recovery and transformation plan for tourism “Consolidate France’s position as the number one tourist destination in the world.” Supporting researchers and scientific cooperation globally Academic and scientific diplomacy is a tool for France’s global outreach as well as an instrument for deepening its bilateral relations. Various devices, apparatus and programmes contribute to this: support for the mobility of researchers or certain research programmes, development aid, establishment of higher education and research institutions abroad. Among the priority axes, privileged...