An ambassador serving French sports diplomacy In close collaboration with the other State services, the tricolour sporting movement, businesses and territories, the sports ambassador takes on a role of development, coordination and representation with regard to sports diplomacy. Based in Paris, he travels abroad regularly to develop international cooperation alongside major sporting events, or to stand up for French positions within international forums. Sports diplomacy Published on : May 23rd 2025 Updated on : July 16th 2026 Dans cette rubrique Priorities and action The Ministry in action Action for peace and respect for human rights Promoting a sovereign Europe Promoting French businesses and France’s attractiveness Ensuring the presence of French culture Contributing to sustainable, balanced globalization Major issues International Space Summit France's 2026 G7 Presidency France’s diplomatic action in Ukraine French humanitarian action in the Palestinian Territories What is the role of a sports ambassador? The Ambassador for Sport's responsibilities are structured around three key priorities: 1. To promote French expertise worldwide by supporting France's sports industry, our federations, and our professionals in their efforts to gain market share and responsibilities internationally, particularly in countries that are future hosts of major international sporting event 2. To develop and promote international cooperation in the field of sports, in support of our policy of international development and partnerships. 3. To mobilize France's diplomatic network and the services of the ministry to ensure the successful organization of major sporting events in France, to represent the ministry in inter-ministerial coordination bodies, and to leverage these events to enhance our influence.