Destination France: The recovery and transformation plan for tourism

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“Consolidate France’s position as the number one tourist destination in the world.”
This is the goal set by the President of the French Republic at the first Destination France Summit on 4 November 2021.

France has been the world’s leading tourist destination for more than 30 years. In 2019, 90 million international tourists visited France to discover our rich natural and architectural heritage and to enjoy our world-renowned hospitality and way of life. In France, tourism accounts for 8% of GDP. This is thanks to the millions of people, passionate about their jobs and their country, who uphold its excellent reputation day after day.

During a trip to Amboise in the department of Indre-et-Loire, French Prime Minister Jean Castex – accompanied by the Minister of State for Tourism, French Nationals Abroad and Francophonie, Jean-Baptiste Lemoyne – presented the goals set out in the Destination France plan.

Announced on 2 June 2021 by the President of the French Republic, this plan aims to set a trajectory of 10 years for the tourism sector to bounce back after being hit particularly hard by the public health crisis. The plan will consolidate France’s stable position as the world’s number one tourist destination.

“Today, we want this position to mean greater benefits for all stakeholders throughout our territories. Increasing the length of stays, making it easier to get around, becoming the world’s leading sustainable tourism destination and focusing on quality will be the essence of French tourism for the coming decade.”

Jean-Baptiste Lemoyne