Atout France is France’s tourism development agency. Its goal is to consolidate France’s position as the world’s number one tourist destination.
Its missions include renewing the French tourism infrastructure and ensuring it is of high quality through engineering and financing for structuring projects in regions, and encouraging the international development and promotion of destinations (and their companies) as brands.
Supporting new activities and quality control
Atout France supports regional development strategies and helps set up investment projects in order to boost the tourism infrastructure and increase its quality.
It is the main partner of project leaders in regions. It helps them implement about ten structuring projects per year, with the support of the Caisse des Dépôts and the future national agency for the regions.
In addition to this help, every year Atout France publishes about ten studies for professionals in order to increase their knowledge of markets and sectors and to hone their development strategies. Atout France also offers them training, including online.
It is also responsible for monitoring the quality of the infrastructure by using several mechanisms: ranking tourist accommodation, awarding ‘Distinction Palace’ status to 25 exceptional establishments, registering tour operators, promoting labels such as “Vineyards & Discoveries” for wine tourism, etc.
Promoting the development of destinations and businesses internationally
With 32 offices around the world and close collaboration with the diplomatic network, Atout France has in-depth knowledge of the various tourism markets and distribution stakeholders.
This expertise means it can offer its 1,300 professional partners tools for understanding demand (economic situation for each country or sector, or market research) and creating marketing and promotion campaigns based around their destination brands.
Over 2,800 promotion campaigns are conducted around the world each year, aimed at both professionals (international tour operators, the press and influencers) and the general public.
At the heart of this mechanism, a powerful medium, France.fr, invites Internet users from all over the world (in 16 languages and 31 versions) to (re)discover the French art of living through a range of destinations.
Business France aims to promote exports, particularly from French SMEs, and to enhance France’s attractiveness as a destination among foreign investors.
The agency also develops and implements a communication and influence strategy to strengthen France’s economic image abroad.
Supporting the international development of businesses and their exports
Business France supports companies in their projects for exporting and expanding abroad. It helps them prepare and puts them in touch with commercial partners in target markets to foster the creation of business flows and sustain exports.
Informing and supporting foreign investors in France
Business France facilitates and supports foreign investors’ decision-making throughout business projects, drawing on its advisers and network of regional partners.
Promoting the attractiveness and economic image of France, its companies and its regions
Business France monitors the image and economic attractiveness of France internationally. It develops and implements a strategy to promote France and its regions, businesses and talents, and supports economic and international networks exerting influence.
Managing and developing international corporate internship (VIE) programme
The international corporate internship (VIE) programme enables French businesses to entrust professional assignments abroad (commercial, technical, engineering, marketing and finance projects, for example) to young specialists, for a period of between 6 and 24 months.
Business France carries out international cooperation activities, promoting its fields of expertise and strengthening its influence during international projects.
Updated: April 2019