’France’ brand international communications campaign


’France’ brand international communications campaign (31 October 2023)

This Tuesday, 31 October 2023, the Government is launching an international communication campaign for the ‘France’ brand. This campaign will highlight our country’s assets in terms of industrial and economic momentum, potential for innovation, and cultural and artistic vitality, in order to strengthen France’s economic attractiveness.

The ‘France’ brand will be, for all those who are ready to accept the challenge, an invitation to choose France.

Billboard advertising in airports, business districts of major international cities and advertisements in international press outlets will begin this November across five countries (Germany, Canada, the United Arab Emirates, India and the United States) and in France. It will be boosted around the world by the diplomatic network and State agencies.

For further information: