Economic Diplomacy & Foreign Trade

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France has many assets, which are often highlighted by foreigners who choose to invest, travel, study or live in the country: a highly-developed infrastructure and networks which place France at the heart of the European and global economy; competitive energy prices; a skilled, productive workforce; a sense of creativity and design; a rich diversity of cultural attractions; an efficient and affordable healthcare system, and high-quality university education. All these strengths make France attractive to foreigners.

In a time of increasing globalization, in order for France to be even more attractive and thus more influential in the world, it is essential that it identify its strengths and weaknesses, and take action to address them.

The French Ministry for Europe and Foreign Affairs is fully committed to prioritizing French attractiveness within its embassies and diplomatic network, which is constantly adapting to new global issues, through special representatives, regional ambassadors, and its new operator, Business France.

Business France

Business France is a national agency created from the merger between the French agency for international investments (Invest in France Agency) and the French agency for international business development (UBI France). Launched in early 2015, its mission is to encourage the international development of companies established in France, promote French exports and make France more attractive to foreign investors. It reports to the Ministry for Europe and Foreign Affairs as well as the Ministry of the Economy and the Ministry of Housing.

For more information, visit the website of Business France.