Jean-Baptiste Lemoyne, Minister of State for Tourism, French Nationals Abroad and Francophonie, attached to the Minister for Europe and Foreign Affairs, will attend the virtual meeting of the UNWTO’s Regional Commission for Europe, which will bring together the tourism ministers of the 42 European States.
The ministers will discuss Europe’s gradual return to mobility as the summer season is about to get under way and vaccination campaigns are moving forward, giving us hope for an end to the crisis in the coming months. They will also discuss the UNWTO’s various efforts to support States in the industry’s recovery, such as calls for projects aimed at innovative tourism companies, the dissemination of training content and the creation of a global platform for travel industry jobs.
They will also address the transition to a green tourism economy – the priority they have identified for the organization’s work program in 2022-2023. Mr. Lemoyne will reiterate that the sustainable transformation of tourism is a key aspect of France’s recovery, funded by the State through the Sustainable Tourism Fund and the “Avenir Montagnes” plan [to accelerate the ecological transition of tourism in the country’s mountain ranges].