Jean-Yves Le Drian, Minister for Europe and Foreign Affairs, will visit Marseille on November 26, to witness the signing of a framework contract to promote tourism development and international tourism in France’s “South” region. This agreement will be signed between the region, its regional tourism committee and Atout France, the French tourism agency.
The “South-Provence-Alpes-Côte-d’Azur” region attracts almost 220 million overnight tourist stays every year. It had 31 million visitors in 2018, including 6 million international tourists, making it France’s second most popular region for international visitors. The “South” region is a longstanding partner of Atout France, and has been implementing an ambitious tourism policy for several years now, focusing on its three global brands – “Provence,” “Alpes” and “Côte-d’Azur.”
The minister will witness the signing of the first framework contract with Atout France to promote tourism development and international tourism in a French region. This three-year agreement covers statistical monitoring, support for tourism investment and the international promotion of tourist destinations in the “South” region. It will enable the Provence-Alpes-Côte d’Azur regional tourism committee and Atout France to develop and revitalize the region’s tourist economy and promote the “South” region abroad. Atout France’s goal is to extend this new type of agreement to all French regions in order to support their priorities, in accordance with the partnership approach endorsed by the Ministry for Europe and Foreign Affairs, aimed at achieving the government’s objectives for increasing revenue from international tourism and developing a more sustainable tourism industry in France.
Jean-Yves Le Drian will then take part in the “Mediterranean of the Future - Act III” conference, organized by the “South-Provence-Alpes-Côte d’Azur” region, which will focus on investment. Following the Summit of the Two Shores, which also took place in Marseille in June 2019, this conference should promote a new vision of the Mediterranean, based on concrete and innovative projects to benefit the populations, especially young people in the countries bordering the Mediterranean Sea, by bringing together and mobilizing new networks, new partnerships between civil societies, private companies, public stakeholders, governments and international organizations.