Jean-Baptiste Lemoyne, Minister of State attached to the Minister for Europe and Foreign Affairs, will visit Chambéry and Chamonix on July 28 to present the strategy adopted by the government and the ministry with regard to foreign trade and tourism.
Two days after the first interministerial council meeting chaired by the prime minister, the minister of state will meet with a large number of local actors – both private and public – to discuss how to expand the tourism and export potential of the mountain leisure sector.
In Chambéry, the minister of state will be received by the MND Group which derives a significant portion of its revenue from exports and which operates in all mountain sport sectors as well as in the urban cable transport market. The minister of state will meet with the leaders and employees to discuss their firm’s strategy. He will meet with all those working in the sector, notably those from the mountain business cluster, to discuss the prospects for expanding the international presence of this French sector of excellence.
The visit to Chamonix will provide an opportunity for in-depth discussions on the challenges facing alpine tourism, which, although a French success, faces real challenges. The mountain leisure sector accounts for 26% of France’s tourist accommodation facilities. Almost 55 million skiing days are sold every year, for a total profit of more than €3 billion. The number of overnight stays in our mountains is, as of now, estimated to be 75 million, a quarter of which are made by foreign visitors. The number of ski resorts in France is among the highest in the world, with 357 ski resorts and 8,000 km of ski runs.
This visit will provide an opportunity to present to the stakeholders in the region the government’s road map on tourism, set out during the interministerial council on July 26. In the coming months, Jean-Yves Le Drian, Minister for Europe and Foreign Affairs, responsible for steering tourism policy, with the support of the minister of state, will have the task of presenting concrete actions aimed at removing the barriers to the development of tourism.
The government’s road map is focused on the following priorities:
- improving the quality of tourist reception facilities and ensuring the security of sites, essential factors in ensuring tourist satisfaction and loyalty;
- restructuring tourism facilities and services in order to attract an increasing number of international tourists, which poses a challenge for the mountain tourism sector;
- support for investment, notably to upgrade mountain accommodation;
- training and employment, key to meeting labor needs;
- support for digitization and the sharing of information in order to help upgrade the tourism sector;
- access to vacations for as many people as possible.