Laurent Fabius, Minister of Foreign Affairs and International Development, yesterday chaired a Tourism Promotion Council session devoted to the hotel industry, investment, business tourism and shopping tourism.
The rapporteurs identified three focus areas after hearing the views of professionals (hoteliers, investors, representatives of small business owners as well as major stores, conference organizers and law enforcement officials in particular):
- laying the groundwork for expanding accommodation capacity in major urban areas and improving the distribution of accommodation across the country, notably in areas where a shortfall has been identified despite international demand, as for example in the Cognac and Champagne regions;
- defining a strategy for winning more exhibition contracts and facilitating participants’ stays in order to boost business tourism;
- enhancing the customer experience of tourists through several measures including the opening of stores on Sundays and in the evenings – which would, according to the rapporteurs, be invaluable. We also need to facilitate visa procedures for tourists, ensure their safety and help them to consume.
The next meeting of the Tourism Promotion Council is scheduled to take place on February 18 and will be devoted to hospitality, the media and communication.