Tourism - Matthias Fekl launches the Instagram exhibit “Paris est une fête” (June 30, 2016)


Minister of State for Foreign Trade, the Promotion of Tourism and French Nationals Abroad Matthias Fekl launched the Instagram exhibit “Paris est une fête”.

Sponsored by Mr. Fekl, this initiative highlights the French capital’s richness, diversity, and appeal through photos taken by Parisian Instagram users.

That social network has 500 million users.

Sharing content on social networks has become an important tool for promoting tourist destinations, particularly in the French capital.