In his speech to the general assembly of Atout France on June 29, Jean-Marc Ayrault, Minister of Foreign Affairs and International Development, announced:
- the establishment of an emergency economic committee on tourism. This committee, which will be specifically devoted to tourism, will bring together government departments, representatives of local authorities and tourism professionals. In a difficult context in which the number of visitors fell during the first half of the year, its goal will be to look at the figures and assess the impact of the stimulus measures already introduced, such as the campaign to promote Paris as a tourist destination launched on May 30 together with the City of Paris and the Ile-de-France region.
The minister will chair the committee’s first meeting in July.
- the holding of the second National Tourism Conference in the fall. In an increasingly competitive environment, this will provide an opportunity to take stock of the implementation of the measures launched last year. The aim of these measures is to strengthen France’s tourism sector as well as put together a new road map, notably by focusing on investment, security and the development of synergy between all tourism stakeholders in the regions.
Tourism is one of France’s key assets and accounts for 7% of its GDP and provides 2 million direct and indirect jobs.