Minister of State attached to the Ministry for Europe and Foreign Affairs Jean-Baptiste Lemoyne is in Les Landes today to attend the general assembly of the “Tourism and Territories” association, a network that articulates France’s tourism policy and includes all departmental tourism bodies in continental France and its overseas departments.
In 2017, France welcomed 87 million international tourists, who generated €54 billion. This record number, the highest ever recorded in France, owes a great deal to tourism professionals, to the government, and to its tourism agency Atout France, as well as to local governments, including the departments, which worked together to end the crisis of 2016 and to boost France’s appeal to tourists.
With more than a billion euros in revenues generated each year and 22 million overnight tourist stays in 2016, including 3.2 million by foreign tourists, Les Landes is an attractive destination. The minister will also visit the Nature Surf Camp surfing school in Messange, a leading ecotourism and active tourism destination.