The Board of Directors of Atout France unanimously elected Philippe Faure as its new president on November 19. Philippe Faure is well known for his experience in the field of tourism. Up until now, he was deputy chairman of the Tourism Promotion Council established by Laurent Fabius.
During this Board of Directors meeting, Mr. Fabius underscored the importance of stressing that France remains a travel destination with unique assets.
Atout France will make it a priority to boost the country’s attractiveness to tourists, motivate them to stay longer, discover the entire country and spend more. The organization will be strengthened and updated; this will be the case in particular for its digital strategy, which incorporates a new website, www.france.fr.