Minister of Foreign Affairs and International Development Jean-Marc Ayrault traveled to the Centre-Val de Loire region on July 26 to promote tourism.
He met with travel professionals at several iconic Loire Valley châteaux to discuss France’s appeal to tourists.
This trip reflects national and local government efforts to promote French tourism, in all its diversity. The security of tourists was also discussed.
Mr. Ayrault visited Montlouis-sur-Loire to unveil the ministry’s strategies to promote diverse types of tourism (ecotourism, cycling trips, river trips, wine tourism). He then visited Chaumont-sur-Loire, an estate in the area, to showcase cultural tourism. After that, he went to the Château de Chambord where the focus was on investments in the tourism sector, along with improving hospitality and security.