With 83 million international tourists hosted in 2016, France is the world’s leading tourist destination. As a whole, the tourism sector accounts for nearly 8% of France’s GDP and 2 million direct and indirect jobs.
The Government aims to consolidate this leading position and bring the number of international tourist arrivals up to 100 million by 2020, along with an increase in the average length of stays in the country in order to increase tourism revenues, with the Government setting itself the ambitious objective of 50 billion euros in 2020 (as against the present 40 billion euros).
Initial results for 2017 are highly encouraging. Over the first five months of the year, arrivals in Paris increased by +8% with +2% in the regions, making a total of around +7% for the territory as a whole excluding Overseas France.
The Prime Minister presented the Government’s roadmap for tourism and concrete measures in six priority areas:
- Quality of reception and security of sites, essential factors in ensuring tourist satisfaction;
- Structuring the tourist offer to attract a growing number of international tourists;
- State support for investments, a fundamental component of the Government’s strategy;
- Training and employment, both key areas for ensuring the quality of the service offer;
- Support for information sharing and digitization to improve the sector’s competitiveness;
- Access to holidays for as many people as possible.