In close collaboration with the other State services, the tricolour sporting movement, businesses and territories, the sports ambassador takes on a role of development, coordination and representation with regard to sports diplomacy. Based in Paris, he travels abroad regularly to develop international cooperation alongside major sporting events, or to stand up for French positions within international forums.
What is the role of a sports ambassador?
The sports ambassador’s missions are based around 3 priorities:
- mobilizing the entire diplomatic network and the Ministry’s services internationally and on operational aspects of major sporting events in France, particularly the 2023 Rugby World Cup and the 2024 Paris Olympic & Paralympic Games and to this end representing the Ministry in interministerial coordination forums;
- continuing to develop international cooperation in the area of sport, paying particular attention to sport’s contribution to Sustainable Development Goals;
- strengthening France’s economic attractiveness and influence abroad, including by supporting the internationalization of French sports companies and promoting the French language in sports competitions.