November: Investment Month, showcasing France’s economic attractiveness internationally


Reaching out to more than 2,500 foreign decision-makers in almost 40 countries, every stakeholder in our economic diplomacy network is working to promote France’s good performance.

On 1 November, the public agencies responsible for France’s economic attractiveness launched Investment Month, aimed at more than 2,500 foreign investors and opinion leaders in some 40 countries. Our embassies and the Business France network are working to promote France as a destination and attract international investors and talent.

One message: “Choose France, an open, attractive and competitive economy.”

France’s attractiveness is growing. According to the latest Kantar Public survey for Business France, France’s attractiveness has improved considerably. It has risen 5 points for German investors compared to 2017, 2 points for American investors, and 13 points for Indian investors.

Throughout November, foreign investors and opinion leaders will be able to measure France’s recent performance based on facts and figures. Foreign business leaders will talk about choosing France to develop their activities within local ecosystems offering levers for innovation.

This fourth annual Investment Month is targeting almost 40 key countries representing more than 90% of foreign direct investment in France.

Some 50 events will be organized to foster interaction between French stakeholders and local decision-makers in order to discuss potential for investment in France. In addition to general events, specific themes, from financial technologies to health care, will be discussed during specialized events. These events will also be an opportunity to look back over the expected impact of the reforms implemented in France, such as those of the labour market, apprenticeships and continuous training, the PACTE – Action Plan for Business Growth and Transformation – Act aimed at stimulating business performance, and the gradual reform of corporate taxation with a nominal rate cut to 25% by 2022.

Interview of Pascal Cagni, Ambassador for International Investments & Business France Chairman

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