On September 1, Minister for Europe and Foreign Affairs Jean-Yves Le Drian will inaugurate the 85th edition of the European Fair in Strasbourg.
He will also open the Cuban Pavilion in the presence of that country’s ambassador (Cuba is this year’s guest of honor).
First held in 1932, this trade show is one of the largest in France. In 2016, it featured nearly 1,000 exhibitors, including more than 130 from foreign countries, and drew 175,000 visitors.
Mr. Le Drian will then lead a working meeting on foreign trade focusing on the region’s companies and main institutional exporters. He will repeat his wish to see a united “team Europe” working together for French businesses, and his commitment to simplify our export system by expanding the “one-stop shopping” principle.
Trade fairs and shows represent an opportunity for French companies by promoting exports and interactions among economic actors. They also benefit the French economy, as the sector represents 120,000 jobs and 7.5 billion euros in revenues. In order to support these activities and make our country even more appealing for business, on October 20, 2016, the government and the profession signed a “business and events” contract that included 21 measures to meet the needs of those working in this field (site managers, event organizers, tourism professionals, etc.) and bolster the economic effects in areas hosting such events
Upcoming trade fairs concerned by the contract are:
- Maison&Objet Paris (Sept. 8-12)
- the Cannes Yachting Festival (Sept. 12-17)
- SPACE in Rennes (Sept. 12-15)
- Première Vision Paris (Sept. 19-21)
- IFTM-Top Résa in Paris (Sept. 26-28).