Attractiveness - EY’s annual report on France’s attractiveness (23 May 2017)


France has seen a considerable rise in its attractiveness according to the "Attractiveness Survey" published on 23 May by the firm EY.

In 2016, France - Europe’s third-most attractive country for international investors - saw a significant increase in the number of foreign investment projects, up from 598 in 2015 to 779 in 2016.

This 10-year high has helped create nearly 17,000 jobs.

France’s 30% leap is the biggest of any of Europe’s 10 most attractive countries with Germany seeing a 12% increase and the United Kingdom experiencing a 7% increase. France also continues to lead Europe with the highest number of industrial and logistics projects. In regards to France’s assets, innovation was classed as France’s leading competitive advantage for half of those questioned, followed by the attractiveness of tourism and the quality of infrastructure.

The image of France abroad has also continued to improve and has reached pre-crisis levels (73% positive views, versus 64% in 2014). France has also seen significant improvement in its image among international investors not present in France, 61% of whom consider France to be an attractive country.