Audiovisual attachés: a network promoting French creative talent and expertise abroad


Promoting French creative talent and expertise abroad in the areas of film, video games, music, virtual reality and more, audiovisual attachés around the world are working to implement France’s external audiovisual policy.

Implementing French audiovisual policy abroad

Audiovisual attachés (approximately 30 across 92 countries) help implement France’s foreign audiovisual policy in their countries of residence and in the regions where they are posted. This policy is in line with efforts to promote French cultural and creative industries, a priority of the French Ministry for Europe and Foreign Affairs.

They work in the areas of film, media, radio and TV programmes, music, video games, website content and journalism.

Their missions are:

  • To facilitate access to the local market of private and public French media, and as a priority the France Médias Monde Group (RFI, France 24) and the TV5 Monde station
    How? By identifying development opportunities, and particularly new means for digital distribution and broadcasting
  • To promote French cultural and creative industries: film, radio and TV programmes, video games, website content and music
    How? By working with all of the French agencies, including Business France, the agency in charge of promoting French economic interests. Together, they inform the media about market opportunities. They also support Unifrance, TV France International, Le Bureau Export, the French national union for the video game industry and professionals (exporters, producers, broadcasters, distributors, festival directors). They also put local and French institutions and professionals into contact with one another.
  • To showcase French expertise in audiovisual industries
    How? By showcasing CFI, a newly created hub of experts promoting media development and subsidiary of France Médias Monde. By also promoting temporary assignments abroad of French experts, professionals and specialists from the Institut National de l’Audiovisuel (INA) and film and journalism schools, for example, or experts from the public sector, the Centre National du Cinéma et de l’Image Animée (CNC), the Conseil Supérieur de l’Audiovisuel (CSA). Increasing the visibility of content, artists, stations and cultural institutions in local media.
  • To promote France’s economic and regulatory audiovisual model and to promote cultural diversity
    How? By organizing events (workshops, seminars, meetings, training sessions) focused on supporting creative talent, defending copyrights and royalties and fighting piracy. By showcasing programmes promoting cultural diversity and the emergence of young talent from the Global South (World Cinema Support Fund and La Fabrique des Cinémas du Monde run by the Institut Français and the CNC).

The Cannes International Film Festival, a crucial event for audiovisual attachés

The Ministry for Europe and Foreign Affairs is a long-standing partner of the Cannes International Film Festival. The Cannes International Film Festival, the world’s largest cinema forum, in its artistic and economic dimensions, is a wonderful way to promote France’s influence and appeal abroad.

Some 30 audiovisual attachés from the Ministry for Europe and Foreign Affairs are in Cannes form 14 to 25 May 2019. Throughout the Festival, they will accompany foreign delegations, put French and foreign professionals in contact with one another and take part in many workshops. All of this work will then result in very tangible bilateral partnerships and projects.

Every year, audiovisual attachés meet at Les Cinémas du Monde Pavillon, where they can share information with one another and partner agencies (Institut Français, France Médias Monde, TV5MONDE, SACEM, OIF).

At this year’s Festival, the Ministry for Europe and Foreign Affairs organized a morning event for professionals to meet with audiovisual attachés on 19 May from 9:15 to 11:15 at Les Cinémas du Monde Pavillon.

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Updated: May 2019