Cultural diplomacy – Forum on cultural attractiveness (March 9, 2016)


The “Grand Tour,” which was launched in January, aims to promote, under a single brand, the exceptional dynamism of our regions in the cultural sphere.

In this context, the Ministry of Foreign Affairs and International Development will host the forum on “Culture – Destination France: How to better promote France’s attractiveness?” today at the Ministerial Conference Center.

This event, opened by André Vallini, Minister of State for Development and Francophonie, and attended by Michaëlle Jean, Secretary-General of the International Organization of la Francophonie, will provide an opportunity for cultural stakeholders and entrepreneurs, including festival directors and elected representatives, to work on the challenges of promoting France’s cultural appeal.

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