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“Ambassadors Week” – Launch of a social media campaign (July 10, 2015)

In preparation for this event, now called “Ambassadors Week,” to be held in Paris from August 24 to 28, the Ministry of Foreign Affairs and International Development is launching an original publicity campaign on the social networks. The Quai d’Orsay has adopted a decidedly quirky, humorous tone with the aim of attracting a young audience that is not very familiar with foreign affairs. The visuals will be found all summer long on the Ministry’s Twitter (#SemaineAmbass) and Facebook accounts.

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