External Action in the Audiovisual Media
The media occupy a growing place in the lives of individuals and societies and are key factors in the influence of French values and culture. As in the case of other cultural goods, only the combined efforts of the public authorities and professional sectors can guarantee and strengthen the presence of French images on the world’s screens.
In parallel to the reform of broadcasting in France, this country’s policy for external action in the audiovisual media has seen radical change since 2007 with, in particular, the creation of the national programme company “Audiovisuel Extérieur de la France” (AEF).
This reform has reshaped a system that operates in a highly competitive sector of crucial importance for France’s influence in the world, which cannot be evaluated in purely financial terms.
The media occupy a central position in our societies and are key factors in all democratic processes, especially in the most fragile countries. Cooperation in the field of the audiovisual media is consequently one of the priority aims of the Ministry of Foreign and European Affairs.
DGM/Cultural and French Language Policy Directorate
Directorate General of Global Affairs, Development and Partnerships