The place of a state on the international stage is measured by the yardstick of its economic power and military strength but also by virtue of its attractiveness and its ability to project values or to influence the structure of the global order. According to Nicolas Tenzer, this soft power of influence is exercised more specifically by contributing to the framing of norms by the international organisations and the capacity to feature among the leading international experts and within the academic and mediatic spheres.
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