The National Conference on Tourism

Goals of the National Conference on Tourism

The purpose of the National Conference on Tourism was to draw up a programme of actions to make France a destination for the future. The goal is to make tourism an even more powerful lever for growth, jobs and territorial development.

Tourism is an opportunity for France, the world’s top tourist destination with 83 million visitors per year, and third in terms of revenue. But France is facing increased competition with the emergence of other, new destinations.

Tourism: a national priority

France’s attractiveness needs to be maintained. This is a major stake, which is why the French President has decided to make tourism a national priority.

The goal is to strengthen France’s position as the leading global tourist destination and, as called for by the President, “produce the leading tourism revenue out of all European countries." This goal needs new mobilization from our country.

Tourism is an area that rallies our Regions, Departments and Municipalities. It is a real opportunity for all territories. Tourists spend locally and their presence increases consumption in shops and footfall in cultural establishments. Moreover, investments made to develop public transport and infrastructure primarily benefit our fellow citizens.

National mobilization to spur on tourism and strengthen France’s attractiveness

The National Conference on Tourism opened on 26 November 2013 and ended on 19 June 2014. Working groups have been set up on nine themes and meetings planned on all French mainland and overseas territories.

The nine themes addressed by working groups:

  • Promote the emergence of new destinations;
  • Diversify the tourism offer;
  • Draw up an event tourism strategy and organize professional meetings;
  • Improve the quality of hospitality;
  • Make working in tourism an industry of excellence;
  • Support investment to make the tourism offer more attractive;
  • Pool and boost government support for tourism;
  • Adapt the tourism industry to changes in the sector;
  • Boost French tourism.

Mobilization has taken various forms:

  • A major public consultation was held online from 26 November 2013 to 31 January 2014 to enable those who so wished to put forward ideas and proposals for developing tourism in France
  • Nine national working groups have worked on each theme. They were each chaired by two discussion leaders and brought together some 40 public and private actors who included business leaders, professionals, locally elected officials and prominent civil society figures, and benefited from the expertise of associated ministries.
  • Regional Conferences were held in each Region in France. They brought together local government authorities, public institutions and private actors to discuss themes chosen in terms of stakes in each territory.

This large-scale initiative aimed to help raise the collective awareness of all French people about tourism issues and the place of tourism in our economy.