Tourism – Launch of the “Destination Paris” promotional campaign (Paris, May 30, 2016)

Jean-Marc Ayrault, Minister of Foreign Affairs and International Development, Anne Hidalgo, Mayor of Paris and Jérôme Chartier, Vice-President of the Ile-de-France Regional Council, will present the “Destination Paris” promotional campaign during a joint press conference today at 4:00 pm at the Eiffel Tower and will launch, on this occasion, the component of the campaign aimed at the general public.

The events of November 13 severely impacted the number of foreign tourists visiting Paris, even though it remained the world’s top tourist destination in 2015, with more than 16 million international visitors.

The promotional plan presented today is aimed at reassuring visitors and professionals about the security situation in Paris. It is also targeted at the general public with a view to restoring the enthusiasm it has always had for Paris. This document was put together with the expertise of Atout France, the Paris Convention and Visitors Bureau as well as the Ile-de-France Regional Tourism Committee.

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