Launch of the national action plan to promote fair trade (April 29, 2013)
On the occasion of the opening of the two-week long 2013 Fair Trade Campaign, Pascal Canfin, Minister Delegate for Development, and Benoît Hamon, Minister Delegate for the Social and Mutually-Supportive Economy and Consumer Affairs, announced the implementation of the first national action plan to promote fair trade.
Fair trade is a key vector of development in the southern countries and accounts for a global market of €5 billion. In France, more than 400 companies and 10,000 employees are engaged in this sector.
With a budget of €7 million over the next 3 years, the plan aims to increase the share – which still remains too low – of fair trade products in the baskets of French consumers (€6.40 per year per person), in order to get closer to the European average (€34.50 in the United Kingdom, for example). This plan will notably make it possible to increase the production and organizational capacity of producers in the southern countries through cooperation with major retailers, to support French companies in the sector and to boost the confidence of French consumers in “free trade” logos and endorsements.