The French Ministry of Foreign Affairs pursues a policy of promoting and disseminating French film around the world in order to consolidate France’s role as the world’s second largest exporter of films.
Promoting French cinema
Export support is based on close collaboration with the French cultural network abroad, with the Institut Français and with Alliance Française establishments and their partners.
Complementing the work of Unifrance Films, the Institut Français is responsible for helping to promote the heritage works of French cinema and the non-commercial distribution of recently created works.
French TV channel TV5Monde with its strong emphasis on programming French films (broadcasting some 250 films a year) and its online VoD (video on demand) offering developed in conjunctions with UniversCiné, is also a vital tool in promoting French cinema worldwide.
France also pursues a policy of cooperation on film-making aimed primarily at structuring the film-making industry in priority solidarity zone (ZSP) countries, especially in sub-Saharan Africa, where globalisation has had a particularly damaging impact on the film and broadcasting landscape.
The French Ministry of Foreign Affairs intends to continue providing support to a sector that has great potential for bringing Africa onto the international cultural scene, and in a region where France has a long established and much appreciated presence. The main thrust of this support focuses on training, including World Cinema Aid Fund (formerly Fonds Sud). With the aim of developing collaboration with directors from Global South countries and promoting the production of films with a strong cultural identity, the French Ministry of Foreign Affairs and Ministry for Culture and Communication set up an interdepartmental selective aid scheme for the production of full-length feature films (known as the Fonds Sud) in 1984. The Fund is managed jointly by the National Film and Moving Image Centre (CNC) and the Institut Français.