The Provence-Alpes-Côte d’Azur (PACA) region of France is a renowned international tourist destination which opens on to the Mediterranean and has much to recommend it: exceptional cultural and natural heritage, a broad range of landscapes, a pleasant climate, a wide variety of accommodation, modern infrastructure, and so on. Tourism has therefore naturally become a major component of the regional economy. Foreign visitors account for one fifth of this tourism.
France is the world’s top tourist destination and tourism is a key sector of its economy, representing more than 7% of GDP and two million direct and indirect jobs. Nevertheless, the sector needs to adapt to rise to the competition of other countries and benefit from the growth in global tourist flows. These are set to double in 20 years, from 980 million to 1.8 billion international visitors per year.
Strengthening France’s attractiveness and outreach
France is the leading world tourist destination with 83 million foreign visitors, but is third in terms of income generated. A major priority is therefore to enhance the tourism offer to improve France’s attractiveness, making it the top global tourist destination in terms of both visitor numbers and revenues.