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Tourism – Promotion of France in Australia (September 24, 2014)

In order to strengthen France’s position as one of the most popular tourist destinations for Australians, our diplomatic network in Australia and Atout France organized a series of events in cooperation with tourism professionals.

France is the world’s top tourist destination and tourism is a key sector of its economy, representing more than 7% of GDP and two million direct and indirect jobs. Nevertheless, the sector needs to adapt to rise to the competition of other countries and benefit from the growth in global tourist flows. These are set to double in 20 years, from 980 million to 1.8 billion international visitors per year.

Strengthening France’s attractiveness and outreach

France is the leading world tourist destination with 83 million foreign visitors, but is third in terms of income generated. A major priority is therefore to enhance the tourism offer to improve France’s attractiveness, making it the top global tourist destination in terms of both visitor numbers and revenues.



All rights reserved - French Ministry of Foreign Affairs and International Development - 2014